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Our next workshop will take place on 15 and 16 September 2011.
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Who Should Attend?
Anyone who has been tasked with marketing responsibilities but don’t necessarily have a marketing background, or traditional marketers wishing to learn more about how the internet can be used for marketing efforts.
What Will I Learn?
The two-day course will cover the following elements:
DAY ONE
Marketing:
* Introduction to marketing - what is it and how is it changing?
* Marketing research - understanding your target market, competitors and market environment
* The marketing mix - product, price, place, promotion
Branding:
* Branding - brand identity, brand association, brand equity
* Authenticity - messaging and brand ambassadors
DAY TWO
eMarketing:
* Using search engines - search engine marketing, search engine optimisation, pay-per-click campaigns
* Using websites - your website, online advertising, affiliate marketing
* Using conversation - online PR, online reputation management
Networking - Online:
* Introduction to social media
* Choosing the right social media platforms
Networking - Offline:
* How to build and use your professional network
The Future of Marketing:
How marketing is changing, what the new concepts and technologies are, and how to make sure you’re prepared to capitalise on future marketing trends.
Dates, Cost and Venue
Dates: Thursday 24 March and Friday 25 March 2011 from 8h00 to 17h00 each day.
Cost: R2999 per person (excluding VAT). Enquire about discounts for start-ups and NGOs.
Venue: Cultivar Guest Lodge
© *mdp marketing. 2011.