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Next
Workshop: March 2010. Click
here to join notification list.
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Marketing Workshop for Non-Marketers An introductory course |
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| Who should attend? | ||||||||||||||||||||
| Anyone who has been tasked with marketing responsibilities but don’t necessarily have a marketing background, or traditional marketers wishing to learn more about how the internet can be used for marketing efforts. | ||||||||||||||||||||
| What will I learn? | ||||||||||||||||||||
| The
two-day course will cover the following elements: DAY ONE Marketing: * Introduction to marketing - what is it and how is it changing? * Marketing research - understanding your target market, competitors and market environment * The marketing mix - product, price, place, promotion Branding: * Branding - brand identity, brand association, brand equity * Authenticity - messaging and brand ambassadors DAY TWO eMarketing: * Using search engines - search engine marketing, search engine optimisation, pay-per-click campaigns * Using websites - your website, online advertising, affiliate marketing * Using conversation - online PR, online reputation management Networking - Online: * Introduction to social media * Four essential social networking services - Twitter, Facebook, LinkedIn, Ning Networking - Offline: * How to build and use your professional network The Future of Marketing: How marketing is changing, what the new concepts and technologies are, and how to make sure you’re prepared to capitalise on future marketing trends. |
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Venue | |||||||||||||||||||
| Asara
Wine Estate and Hotel On an enchanting, three-century old wine estate (Anno 1691), only 4km from South Africa's second oldest town, Stellenbosch, Asara Wine Estate has risen over the past seven years to become one of the Cape's most exclusive Wineland destinations. |
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| Date and Times | ||||||||||||||||||||
| Thursday 19 November 2009 and Friday 20 November 2009 from 8h00 to 17h00 each day. | ||||||||||||||||||||
| Cost | ||||||||||||||||||||
| R2,499
per person (Early-bird special - book before October 20th and pay only R1,999!) For more detailed information or to book, please contact Mariska du Preez at: mariska@mdpmarketing.co.za |
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| Presenter and Guest Speakers | ||||||||||||||||||||
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Mariska du Preez: Presenter Mariska
is the owner of *mdp marketing,
a Stellenbosch-based consultancy that specialises in marketing, design
and publicity. She is also the co-founder of Van Pepper Wines, a wine
event organising company, and is the founder and chair of the Stellenbosch
Young Professionals Network. |
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Eran
Eyal: Guest Speaker Eran Eyal is the co-founder of Springleap.com and of MobileQandA.com. Eran consults with the major mobile manufacturers today on prototype handsets and services, giving them strong insight before the product goes into mass production on issues revolving around build quality, usability, ergonomics, aesthetics and more. |
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Jason
Bagley: Guest Speaker Jason Bagley is a blogger, web entrepreneur and founder of Beanbag Media, a Social Media and Design agency. Named as one of 300 young South African’s to take to lunch by Mail & Guardian, he has worked on projects such as Fairlady’s mobile site and currently runs the Incredible Connection blog. He also consults for World Wide Creative, one of South Africa’s leading digital agencies. |
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