Next Workshop: March 2010. Click here to join notification list.
Photos from the November 2009 workshop: *mdp marketing Facebook page

 

  

Marketing Workshop for Non-Marketers

An introductory course
 
 


Join *mdp marketing and a host of industry experts for an introductory course to modern marketing concepts and techniques - from branding to blogging, online to offline - specifically designed for non-marketing folk.
 
Who should attend?
  Anyone who has been tasked with marketing responsibilities but don’t necessarily have a marketing background, or traditional marketers wishing to learn more about how the internet can be used for marketing efforts.
 
What will I learn?
  The two-day course will cover the following elements:

DAY ONE
Marketing:
* Introduction to marketing - what is it and how is it changing?
* Marketing research - understanding your target market, competitors and market environment
* The marketing mix - product, price, place, promotion
Branding:
* Branding - brand identity, brand association, brand equity
* Authenticity - messaging and brand ambassadors

DAY TWO
eMarketing:
* Using search engines - search engine marketing, search engine optimisation, pay-per-click campaigns
* Using websites - your website, online advertising, affiliate marketing
* Using conversation - online PR, online reputation management
Networking - Online:
* Introduction to social media
* Four essential social networking services - Twitter, Facebook, LinkedIn, Ning
Networking - Offline:
* How to build and use your professional network
The Future of Marketing:
How marketing is changing, what the new concepts and technologies are, and how to make sure you’re prepared to capitalise on future marketing trends.
 
      Venue
  Asara Wine Estate and Hotel
On an enchanting, three-century old wine estate (Anno 1691), only 4km from South Africa's second oldest town, Stellenbosch, Asara Wine Estate has risen over the past seven years to become one of the Cape's most exclusive Wineland destinations.
 
Date and Times
  Thursday 19 November 2009 and Friday 20 November 2009 from 8h00 to 17h00 each day.
 
Cost
  R2,499 per person (Early-bird special - book before October 20th and pay only R1,999!)
For more detailed information or to book, please contact Mariska du Preez at:
mariska@mdpmarketing.co.za
 
  Presenter and Guest Speakers
 
   

Mariska du Preez: Presenter

Mariska is the owner of *mdp marketing, a Stellenbosch-based consultancy that specialises in marketing, design and publicity. She is also the co-founder of Van Pepper Wines, a wine event organising company, and is the founder and chair of the Stellenbosch Young Professionals Network.

This marketing engineer is passionate about networking, connecting people, organising events and innovation.

 
    Eran Eyal: Guest Speaker

Eran Eyal is the co-founder of Springleap.com and of MobileQandA.com.
Eran consults with the major mobile manufacturers today on prototype handsets and services, giving them strong insight before the product goes into mass production on issues revolving around build quality, usability, ergonomics, aesthetics and more.
 
    Jason Bagley: Guest Speaker

Jason Bagley is a blogger, web entrepreneur and founder of Beanbag Media, a Social Media and Design agency. Named as one of 300 young South African’s to take to lunch by Mail & Guardian, he has worked on projects such as Fairlady’s mobile site and currently runs the Incredible Connection blog. He also consults for World Wide Creative, one of South Africa’s leading digital agencies.
 

Workshop brochure
Registration form
 


© *mdp marketing. 2009.